They therefore rejected all forms of divination and prophecy. They also rejected the notion of a future divine judgment. In the field of ethics, they emphasized the importance of pleasure—not simply the sensual kind but pleasures of the mind—and tranquility, the state of being free from passions and fears. The Stoics, founded by Zeno also around 300 BC, received their name from the Stoa of Attalos, a building in Athens where they taught. They placed emphasis on “reason,” which governed the universe.